Questionnaire Analysis

A sample questionnaire has been posted earlier. We gave out several questionnaires, approximately 10 to members of the target audience, and received the results which will help us with the rest of our planning.

Our first couple of questions were to make sure that the person completing the questionnaire was part of the target audience or secondary audience.

We asked people how often they watched music videos, the most common answers were Every few days and Every other day, with a 3 people answering Every Day. Nobody answered once/twice a week. This proves that music videos are popular with the target audience and that they are watched frequently.

We also asked which channels and/or websites people watched music videos on. The kost common were Viva, 4 music and youtube. But there were some other channels such as MTVdance and specialist rock channels. This shows that the most popular channels are the free ones, the ones available on freeview television and websites, which shows that people do not like paying to view these videos.

For question 5 we asked had a music video ever influenced the person to purchase a song or album, and surprisingly all answered No. This shows that there are other factors that have to be taken into account before someone purchases a song or album. The video will help make the song and/or artist known, but will not neccessarily promote sales.

We also asked, when people were watching music videos, how long that they spent watching them? There was a variety of answers, with someone answering each choice: 10 minutes or less. about 30 minutes, about an hour, and longer than an hour. However the most common answers were about 30 minutes and about an hour. This shows that music videos don't hold attention for as long as films and long television programs, but do hold the attention as long as soaps and hour long programs. This also proves that people spend a reasonable amount of time watching music videos, and so there is a good chance that people will watch an artist's video, especially if it is popular and on a lot.

For question 7 we asked if people had a favourite music video. Most people answered no, but one person gave an answer of Michael Jackson's Thriller, an extremely popular music video.

Question 8 asked What would you like to see in a music video? There was a variety of answers some of which were: the artist/band, a narrative, something interesting not just stood there singing, and other similar suggestions. We have included all of these suggestions in our music video, as we have the artist, a narrative and a unique idea revolving around photographs, and we are planning to include some interesting effects to show the photographs in the video.

The last question was do you have a favourite genre of music, and every questionnaire gave a different answer! Therefore this question did not really help with our planning. We included this question to help with the choice of song, so we decided to go with a song that sounded relatively mainstream and like other artists that are popular today like Taylor Swift.

Our Questionnaire was useful in planning our music video, as it gave us ideas for what to include, and whether or not music videos were important in the selling process of music, and other general facts that we wanted to know, such as how often people watched the videos. Therefore, it was useful to do the questionnaire, but if it was carried out again, we would include more questions on the content of music videos, rather than genre of music and favourite videos, as these questions did not really provide any useful results, but at the time we thought that it would be useful.