Institution

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. In Chinese entertainment, music videos are simply known as MTVs because the network was responsible for bringing music videos to popularity in that country.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action.
With the arrival of the sound films and talkies in 1926, many musical short films were produced. Vitaphone shorts (1926–30), which were produced by Warner Bros, featured many bands, vocalists and dancers. The series entitled Spooney Melodies was the first true musical video series. The shorts were typically about six minutes in duration, and featured art deco style animations and backgrounds combined with film of the performer singing the song. This series of shorts can arguably be considered to be the earliest music videos.
Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball". Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons.
The early animated films by Walt Disney, his Silly Symphonies, were built around music. The Warner Brothers cartoons, even today billed as Looney Tunes and Merrie Melodies, were initially fashioned around specific songs from upcoming Warner Brothers musical films. Live action musical shorts, featuring such popular performers as Cab Calloway, were also distributed to theatres.
Furthermore the first music videos of the modern era were produced by ex-Monkee Michael Nesmith who started making short musical films for 'Saturday Night Live' in 1979. In 1981, he released 'Elephant Parts', the first video album and first winner of a Grammy for music video. However now there are many videos that have evolved from this and have become more based on the recent technology. Entertainment is a big part of the music industry therefore thats what the videos are mainly based on rather than on the artists individual talent. There have been many music videos that have been animated which shows that the artist does not have to be in the video for it to be a success.