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Monday, 7 December 2009

primary research on an existing music video-Taylor Swift, White Horse

Taylor Swift is a female American country pop artist. The song, white horse has an on-going narrative throughout about Taylors character finding out that the person that she was in love with has been with somebody else. She even suggests that she used to believe that she was his 'princess' and he was her 'prince', which is where the name 'White Horse' comes from. This narrartive also fits in with our music video as the song that we are using also relates to a female who was in love with someone and has now lost them. It even has a reference to another woman when it says "do you think of me, whenever you lie next to her?"
Lots of different shots are used to introduce taylor as an artist, such as close ups, medium and long shots all used so that the viewer doesnt get bored whilst watching the video as they dont see one shot for to long. I am hoping that we will be able to incorporate this into our video too.
In Taylor's video we can see past scenes of her and her past love. we also want to include this in our video to establish what the song is about. Low key lighting is used during the shots of her on her own, which contrasts with the high key lighting used when we see scenes from the past. This is to show to the audience that when she was in this relayionship she felt happy, but now that has gone she is on her own and is very unhappy and feels lonely. The rain through the window helps to show the sadness too as it generally create a more unhappy surrounding. In our video we want to aim at creating a noticable difference with our 'past' and 'present' scenes too, maybe a difference with the lighting like in this video, or by putting an effect on such as black and white for example. Also, we are even aiming at showing a difference in emotions at these points through the artists facial expressions and movements as Taylor does in her video,.

below is a link the video 'White Horse' on YouTube:
http://www.youtube.com/watch?v=D1Xr-JFLxik

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