Brand image of artist

For the brand image of our artist we want to give off a 'clean' and 'fresh' image. We want the audience to feel as though she is a 'nice' girl. Because of the lyrics to the song and the overall feel of the music is quite sad, we want the audience to feel quite sorry for her so that they understand what she is feeling. We will not have our artist in lots of make-up as this would give the wrong impression of what we are trying to put across about her as a person. Also, for this reason we will have her wearing non revealing clothes as we want to portray the artist in the right way.

An example of this type of artist is Taylor Swift. She 

gives off a young and fresh image and is portrayed as a nice and genuine type of girl, which is exactly what we are aiming for.