Audience feedback

In our group, we conducted an audience feedback questionnaire, in which we put forward various questions to our target audience in order to find out what they thought of our product. We aimed our media product at a main target audience of 15-25 year olds, and so we distibuted our questionnaire towards this age group. This helped us to find out wether they thought that our product was successful as a media product, and to find out ways in which they felt it followed the conventions of a typical music video, and if it challenged them in anyway. We also asked similar questions about our ancillary tasks to the audience, to get their opinion on those and to see whether they felt they worked well with the image created by the video.

Music Video Feedback
Here are a couple of feedbacks from our target audience; overall many of them enjoyed the video...

Do you think the product is typical of a music video?
• Yes
• Yes
• No
• Yes
• Yes

Does anything make it different or does it stand out from the typical? How?
• It stands out from the typical because of the photo frame.
• It is different because the snow effect and photo frame is very rare
• The pace is typical and it works well with the song, but the photo frame isn’t it stands out than the rest
• The snow effect makes it different
• The photo frame makes it different because it isn’t common to find that in music videos.

Does it work?
• Yes because it tells a story within the video.
• Yes
• Yes
• Yes
• No.

Name two interesting elements from the video?
• The flashbacks, the snow effect
• Flashbacks, Frame
• Frame, Location
• Flashbacks, Location
• Flashbacks, Location

Do you think the video fits well with the song?
• Yes
• Yes
• No
• Yes
• Yes

Do you think the pace of the video is typical of this kind of product?
• Yes. Because it is a slow song the slow pace works well with it
• I think the pace of the video is typical of this kind of product as they are both slow
• I think the pace of the video could have been a bit quicker however I do feel that everything else in the video fit well together
• Because the song is slow the pace of the video works well with it
• Yes the pace works well together

How do you think the video can be improved?
•I think it all fits well and no improvement is needed
•More scene variation
•Overall I think it was a great product
•Overall it worked well together
•Less of the frame scene

Ancillary Task Feedback



Do you think the product are typical of magazines and album covers/if so in what ways is it similar?

• Yes because it is simple like the artist
• Yes because the content is the same as what you would get on a normal album or magazine
• It is typical

Does anything make it different or does it stand out from the typical?How?

• Yes. The font is very elegant
• The colour scheme is not typical according to the artist in this video as the front cover is dark
• Yes.The front cover shows that the artist is the main focus

Does it work?

• Yes
• Yes
• Yes

Name two interesting elements from the ancillary tasks?

• The colour scheme and font
• The pictures and font
• The layout and Pictures

Could this product be stronger? If so how?

• Yes. More colour
• No
• No

Can you sum up the brand image of this album in one word?

• Elegant
• Stylish
• Graceful

Do you think the album cover fits in with the brand image of the video?

• Yes
• Yes
• No
  

Would you be tempted to buy this album?

• Yes
• Yes
• Yes