The Target Audience

For our artist and music video, our target audience will be female 15-25 year olds. We believe that our song will appeal to this age group, and possibly more people outside of this target audience, but our main focus will be on 15-25 year olds because this age group generally listens to and buys the most music. However our secondary audience would be males and older age groups. The genre of our song is acoustic rock, and sounds a little like some songs by artists such as, Alesha Dixon, Taylor Swift and Little Boots. We carried out a questionnaire, in which we asked people within our target audience, what they would like to see in our final product and what kind of music they appreciate. We also asked questions based on music videos themselves and how they appeal to them, maybe encouraging them to purchase the music. We also found out how often people watch music videos in their everyday lives.

This is the questionnaire we used: