Very good research group - good links and references to songs/images etc...
Try to include the conventions of music video in your own words (e.g. use of close ups etc... and also reference Andrew Goodwin and Pete Fraser's ideas on the conventions of music video also - quotes etc...
Also what are the conventions of the singer/songwriter music video subgenre? What makes them distinctive from general music video conventions?
Target audience - you need your questionnaires and results on here also - charts/graphs are good at highlighting the main points from your primary research. Dont forget psychographic profiling also - Young and Rubicon etc...
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots etc...
Remember to outline your artists and brand image you are trying to create through your products.
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